Floor Graphics

Guide, Promote, and Brand Below
Also Known As Floor Decals & Vinyl Floor Lettering

Floor Graphics That Move with Your Message

At Signs Dealer, we design and install premium custom floor graphics that transform your walking surfaces into dynamic advertising and wayfinding tools. Whether you’re looking to guide customers in a busy retail environment, promote a sale in a pop-up store, or bring visual energy to an event space, our team delivers graphics that stick—both visually and physically. Using anti-slip, high-traffic-rated materials and bold, full-color prints, we help businesses turn overlooked floor space into brand assets that leave a lasting impression.

Custom Floor Graphics

Floor graphics allow brands to catch customer attention right where they walk using eye-catching vinyl designs. Durable, non-slip materials like vinyl films resist heavy foot traffic in high visibility areas. Customizable graphics promote messaging, guide customers, and reinforce branding. Floor ads provide extremely cost-effective, multipying exposure with every foot impression over time. Safety is critical, so non-slip coatings are essential. Visually impactful graphics can span large sections of floor space to tell a story and intuitively direct customer flow as people walk across them.

Best Places to Mount Floor Graphics

Features

Vinyl Floor decals offer a range of features that make them a versatile and effective choice for both advertising and directing traffic. Here are some of their key features:

Benefits

Floor Signage offer a host of benefits that make them a valuable asset for businesses and organizations. Here’s a breakdown of some of the benefits.

What Are Floor Graphics?

Floor decals are durable vinyl stickers that are applied to the floor.

Floor decals are durable vinyl stickers that are applied to the floor.
They can be used for branding, marketing, safety, directional signage, wayfinding, and decorative purposes.
Floor decals are custom-printed in any size, shape, or design.
They are available in a variety of finishes, including non-slip, anti-glare, and outdoor-rated.
Floor decals are a versatile and effective way to communicate with people and enhance your space.

Here are some specific examples:

Use floor decals to promote your brand or business in high-traffic areas like lobbies, waiting rooms, and retail stores.
Use floor decals to direct customers and visitors to specific areas of your business.
Use floor decals to create a fun and engaging atmosphere for your customers or employees.
Use floor decals to promote safety and social distancing in your workplace or public space.

Types of Floor Graphics

Have you ever imagined how much more room could be utilized for branding purposes if you were able to transform currently undecorated floor space—using a variety of unique custom graphics—in a way that showcases your logo, products, and services? Signs Dealer floor decals and graphics can change the entire look and functionality of an office, retail store, showroom, or conference area.

Vinyl Floor Decals

Custom floor decals are made with calendered vinyl and a durable laminate covering, printed with fade-resistant UV ink. With a custom floor decal, you can provide directions, advertise sales, divert traffic, and much more.

Sidewalk and Hallway

Long-lasting sidewalk vinyl decals sparkle in any location at any time. They are designed to resist both foot and rolling vehicle use and are used to provide proper directions and in parking lots.

Floor Graphics / Floor Wrap

Custom road graphics are abrasion and weather-resistant, it can be placed on flexible to unsmooth or uneven surfaces, and removed without the use of special tools or extra effort, and are certified slip-resistant.

Floor Graphics Related Products

Application And Uses

Industries That Use Floor Graphics

Nearly all major businesses use floor decals in some way due to their accessibility and ability to shape guest experience. These graphics help businesses “own” the visual and sensory space while delivering clear, impactful messages directly underfoot.

Movie Theaters

Floor graphics are popular at movie theatres and events to display decoration or directions to guests and advertise upcoming events.

Shopping Malls

For guiding customers in shopping malls, arrows and other directional signs are helpful when applied directly to the floor.

Restaurants

Customized decals are used on restaurant floors for diverting customers to correct seating areas and maintain social distancing.

Spas & Health Clubs

Logos, designs, and colorful graphics are printed on decals for an interactive environment at spas and health clubs.

Car Dealerships

Custom-cut decals in unique shapes and providing information and promoting sales are popularly used at car dealership businesses.

Building Lobbies

The most convenient and cost-effective way for building management is by applying floor decals from start to end of lobby areas.

Airports & Transportation Hubs

Airports, train stations, and bus terminals use floor graphics to guide travelers, manage foot traffic, and highlight key services.

Hospitals & Medical Facilities

Wayfinding floor decals help direct patients to different departments while maintaining safe navigation through healthcare environments.

Retail Chains & Supermarkets

Promotional floor graphics are often used for sales, aisle directions, or highlighting featured products in grocery and retail stores.

Educational Institutions

Schools and universities use floor graphics for navigation, social distancing, or displaying mascots and motivational messages.

Convention Centers

Large event spaces use temporary floor decals for sponsor branding, session directions, or crowd control.

Warehouses & Industrial Facilities

Floor graphics enhance workplace safety by marking hazardous zones, pedestrian paths, or equipment storage areas.

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How Much a Floor Decal Cost?

The cost of a floor decal can vary widely depending on several factors, such as:

Material: High-quality, durable materials are generally more expensive.
Size: The larger the decal, the more it’s likely to cost.
Design Complexity: Custom designs with intricate details may incur additional costs.
Color: Full-color decals are generally more expensive than single-color options.
Quantity: Bulk orders may offer a cost advantage on a per-decal basis.
Location: Costs can differ based on the market; for example, prices may be higher in large cities like NY.
Additional Features: Slip-resistant coating, UV protection, or other special features can add to the cost.

DYNAMIC FLOOR DECAL SOLUTIONS: NY TO PA

Services Offered

Elevate your space with Signs Dealer’s custom floor decals—your local expert in eye-catching, durable floor graphics serving New York, NJ, and parts of PA.

Most Common Material We Offer

Name	Description	Applications	Lamination	Surface	Lifespan
CatWalk	CatWalk® is designed for short to medium-term applications. Featuring a non-slip, textured surface that requires no overlaminate, this film is ASTM D-2047 and suitable for surfaces that are in both dry and wet locations, like poolside graphics or marble floors.	Interior Floor Graphics, Wayfinding Signs, POP Retail Graphics, Temporary Floor Graphics	Not required	Anti slip embossment	6 months or more
Ultraflex AScapes	AdventureScapes is a 100% polyester, anti-microbial, adhesive-backed material with an anti slip embossment.	Floor Graphic – Wallcovering – Decal – Wayfinding Signage – Outdoor	Not required	Anti slip embossment	3 months
AlumiGraphics GRIP	Last for months if installed as directed. Ideal for outdoor ground graphics. Adhesive backed material with an anti-slip embossment.	Sidewalk decals, Stick to Asphalt, Even stick to concrete	Not required	Anti slip embossment	6 months or more
SportWalk	SportWalk® is a textured printable media designed for short-term indoor and outdoor applications on smooth floors and surfaces. With built-in slip resistance, the film does not require an overlaminate and is well suited for foot traffic even when wet.	Exterior Floor Graphics, Wayfinding Signs, POP Retail Graphics, Temporary Floor Graphics	Not required	Anti slip embossment	6 months or more

About Signs Dealer

Signs Dealer excels in creating expertly crafted floor graphics that deliver impactful messaging and branding opportunities. Our graphics are designed to withstand high foot traffic while maintaining clarity and vibrancy. With a focus on innovation and durability, our team ensures your floor graphics enhance the visual appeal and functionality of your space.

TRANSFORM FLOORS INTO DYNAMIC CANVASES WITH OUR GRAPHICS.

Frequently Asked Questions

What are floor graphics?

Floor graphics are adhesive vinyl decals applied to flooring surfaces for branding, wayfinding, safety messages, or promotions in indoor or outdoor environments.

What surfaces can floor graphics be applied to?

They can be applied to smooth surfaces like tile, vinyl, sealed concrete, laminate, and some low-pile carpets. Specialized materials are used for textured or outdoor surfaces.

Are floor graphics slip-resistant?

Yes, all our floor graphics come with anti-slip laminate coatings to meet safety standards for high-traffic areas.

How long do floor graphics last?

Indoor floor graphics typically last 3–6 months, while outdoor versions last 1–3 months, depending on foot traffic and surface conditions.

Can floor graphics be removed without damage?

Yes, most floor graphics use removable adhesive and can be peeled off cleanly without damaging the underlying surface when removed properly.

Can I customize floor graphics for my brand?

Absolutely. We offer full customization—logos, colors, messages, shapes, and sizes to match your marketing or safety objectives.

Where are floor graphics commonly used?

They’re used in retail stores, airports, hospitals, schools, trade shows, warehouses, and event venues for advertising, social distancing, and directional signage.

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At Signs Dealer, we help you design and create custom signs that highlight your brand with professionalism and style. From concept to installation, our team ensures every sign reflects your vision and leaves a lasting impression.

Email

contact@signsdealer.com